Dr. Rhodora S. Crizaldo, designated Faculty Researcher and Associate Professor V, represented Cavite State University (CvSU) as SEARCA grantee-participant to the five-day training workshop on Strategic Communication Planning Workshop: Enhancing Communication Skills for Higher Education Institutions in the Philippines (StratCom4HEIs) held at the SEARCA Headquarters, Los Baños, Laguna on 20-24 November 2023. 

This planning workshop is part of the Commission on Higher Education (CHED)-funded project titled Leveling-Up Philippine Higher Education Institutions in Agriculture, Fisheries, and Natural Resources (LevelUPHEI AFAR) through the Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), together with the State Universities and Colleges-Association of Colleges of Agriculture in the Philippines, Inc. (SUC-ACAP, Inc.).

The StratCom4HEIs training-workshop aims to empower the participants to create strategic communication plans for specific projects they are involved in. It also aims to bolster the participants’ communication skills, particularly in craftingand developing relevant communication materials.

As a Re-entry Action Plan, Dr. Crizaldo has identified a key issue in agricultural universities like CvSU on the need to step up its efforts in attracting the youth in the field that feeds the country through food and livelihood security. Hence, the proposed strategic communication plan on Cultivating the Interest in Agriculture Careers among TVL Senior High School Students in Indang, Cavite is expected to encourage the youth, specifically the Senior High School students under the Technical-Vocational-Livelihood strand, to pursue careers in agriculture. (by Rhodora S. Crizaldo)